Do you know why Google is worth half a trillion dollars? It’s because of their AdWords revenue. When someone sees your ad on Google, it’s because they specifically searched for your keywords. They’re already looking for your product and it makes it that much easier to convert them into a paying customer.
Getting your ads dialed in correctly allows your them to be shown above your competitors and also lowers the cost you’ll be paying per click.
Google wants the best quality results possible for their users, so the more relevant to your ad that your website and landing page are, the better it is for them.
In the long run, this is simple: if Google shows poor results in their ads, no one will want to click them, and the value of their advertising would go down.
The more clicks your ad gets, the more Google gets paid. When your CTR is high and you bring Google a lot of clicks, you’re a more valuable advertiser. When this happens, Google doesn’t have to charge you as much for each click, so your price per click goes down even more.
The end result is a win-win-win. The user gets a great result for their search, Google gets their advertising fee, and you just got a new lead.
Laser focused targeting around specific Keywords and Ad Groups. Get this wrong and you will be paying for a ton of clicks that leave as soon as they get to your site, driving up your ad cost.
I’m meticulously optimizing your Landing Pages and CTAs for higher conversions and lower ad costs. This is far from a set it and forget it process, it requires lots of testing and data.
Your ads are never run one at a time. I’m constantly A/B split testing, running 15-20 different ads in rotation, narrowing down over time to get you the best return on investment possible.